Sand Sport Super Show 2025 – The Ultimate Off-Road Experience
Why is the Sand Sport Super Show 2025 the World’s Biggest Sand Sports Expo?
What makes an event stand out as the “biggest in the world”? For the Sand Sport Super Show 2025, the answer lies in its scale, community, and unmatched offerings.
Every September, the Orange County Fair & Event Center in Costa Mesa, California, transforms into a playground for off-road enthusiasts.
This three-day celebration of sand sports is not only the largest dune and dirt sports expo in the world, but also a gathering place for thousands of passionate fans and hundreds of leading exhibitors.
The show’s reputation has been built on more than two decades of excellence, consistently delivering an immersive experience that blends vehicle showcases, product launches, lifestyle exhibits, and interactive activities.
Whether someone is a seasoned rider upgrading their gear or a newcomer curious about the off-road lifestyle, the Sand Sport Super Show offers an unrivalled opportunity to explore the culture of sand and dirt sports in one place.
When and Where is the Sand Sport Super Show 2025 Taking Place?
The 2025 edition of the Sand Sport Super Show will run from September 19 to 21, 2025, at the OC Fair & Event Center, 88 Fair Dr., Costa Mesa, CA.
The venue is well-known for hosting major events thanks to its spacious grounds, accessibility, and central Southern California location.
Visitors flying in can easily reach Costa Mesa via Los Angeles International Airport (LAX), John Wayne Airport (SNA), or Long Beach Airport (LGB).
The show’s schedule is designed to give enthusiasts ample time to explore every corner of the expo:
| Day | Opening Hours |
|---|---|
| Friday | 4:00 PM – 10:00 PM |
| Saturday | 9:00 AM – 7:00 PM |
| Sunday | 9:00 AM – 4:00 PM |
By spreading the event over three days, attendees can avoid rushing and take the time to connect with exhibitors, watch live demonstrations, and test new products.
What Experiences Await Visitors at the Sand Sport Super Show 2025?
The Sand Sport Super Show is designed to be more than just an exhibition; it is an immersive experience into the off-road lifestyle.
Visitors can walk among rows of polished sand rails, UTVs, ATVs, and side-by-sides, each showcasing the latest designs and engineering innovations.
Beyond the vehicles themselves, the expo also highlights gear, safety equipment, apparel, and aftermarket parts, allowing attendees to see, touch, and compare products up close.
What truly sets this event apart is its interactive nature. At the Proving Grounds Ride N Drive, attendees can step into the driver’s seat and feel the performance of cutting-edge vehicles in real-world conditions.
Families are not left out either, with child-friendly exhibits and lifestyle showcases that include RVs and camping setups, ensuring the show appeals to both adrenaline seekers and those who enjoy outdoor living.
Why Should Exhibitors and Sponsors Participate in the Sand Sport Super Show 2025?
For businesses in the off-road industry, few platforms offer the level of exposure that the Sand Sport Super Show provides.
With more than 300 vendors participating each year, the event is close to selling out months in advance, a testament to the value it delivers.
Exhibitors benefit from an audience that is not only passionate about sand sports but also financially capable of investing in their interests.
Research shows that 97 percent of attendees already own at least one off-road vehicle, and with household incomes averaging over $96,000, they have the discretionary spending power to invest in new products and upgrades.
Sponsors also gain a significant advantage. The show is backed by a comprehensive marketing and PR campaign, generating millions of consumer impressions across print, digital, and social platforms.
This ensures that even before the first vehicle rolls into the venue, sponsors are already reaching a targeted, engaged audience.
From brand visibility on event signage to direct interaction with buyers at the expo, the Sand Sport Super Show is an unparalleled business opportunity.
Who Are the Sponsors and Partners Behind the 2025 Event?
A large part of the event’s success comes from collaboration with industry-leading sponsors and partners. For 2025, DRT Motorsports returns as the Title Sponsor.
Known for building functional and innovative products for side-by-side vehicles, DRT is recognized for its rigorous testing and passion-driven craftsmanship.
Each product is hand-built, 3D modelled, and tested in extreme conditions before hitting the market, making DRT a natural partner for an event centred on performance and durability.
The event also works with a variety of official product partners, ensuring that every aspect of the off-road experience is represented.
Rugged Radios, for example, serves as the official communications partner, while other brands provide everything from performance exhaust systems to safety goggles.
These partnerships allow visitors not only to view but also to experience products in action, reinforcing the event’s hands-on approach.
How Can Companies Join as Exhibitors or Sponsors?
Becoming part of the Sand Sport Super Show is straightforward, but space is limited due to high demand. Businesses interested in exhibiting can complete an application online, after which a sales representative assists with booth placement and logistics.
Sponsors enjoy tailored opportunities that include prime branding at the venue, coverage in event marketing campaigns, and access to exclusive exhibitor resources such as move-in schedules and promotional guidelines.
The organizers, Bonnier Events, are known for their performance-driven event series, and they ensure exhibitors gain measurable value.
By connecting directly with a highly qualified audience of buyers, businesses can boost sales, build long-term relationships, and strengthen their presence in the off-road market.
What Are the Ticket Options for the Sand Sport Super Show 2025?
Tickets for the event are designed to be affordable and flexible, with online and gate options available. Buying online in advance not only saves money but also helps attendees skip long lines at the venue.
| Ticket Type | Online Price (until Sept. 18, 2025) | Gate Price (Sept. 19–21, 2025) |
|---|---|---|
| 1-Day Adult (13+) | $16 | $20 |
| 1-Day Child (6–12) | $6 | $10 |
| Weekend Pass Adult (13+) | $33 | Not Available |
| Weekend Pass Child (6–12) | $10 | Not Available |
| Military (with valid ID) | N/A | $15 |
| Children (5 and under) | Free | Free |
One key detail is that weekend passes are only sold online until September 12, 2025, making early purchase essential for those planning to attend multiple days.
How Does the Sand Sport Super Show Compare with Other Off-Road Expos?
While other expos across the United States cater to motorsports and outdoor activities, the Sand Sport Super Show remains in a category of its own. Its size, diversity of exhibits, and focus on sand sports make it distinct.
| Feature | Sand Sport Super Show 2025 | Other Off-Road Expos |
|---|---|---|
| Location | OC Fair & Event Center, Costa Mesa | Various nationwide |
| Size | World’s largest sand sports expo | Regional or smaller shows |
| Exhibitors | 300+ vendors and brands | 100–200 vendors |
| Audience | Vehicle owners with high spending power | General public |
| Live Experiences | Ride N Drive Proving Grounds | Limited or none |
| Family Activities | Dedicated exhibits and zones | Not always included |
The result is an event that feels less like a trade show and more like a festival of off-road culture, combining commerce, community, and entertainment.
Why Should Off-Road Enthusiasts Attend the Sand Sport Super Show 2025?
For attendees, the value goes far beyond seeing the latest vehicles and gear. The show is a chance to network with industry experts, connect with fellow enthusiasts, and gain insider knowledge about emerging trends.
Many attendees also treat the event as a family tradition, returning year after year to experience new exhibits and to be part of a growing community that celebrates the outdoor lifestyle.
There is also the element of discovery. Attendees often encounter innovative products that have not yet reached dealerships or online stores.
Whether it is a groundbreaking suspension system, a new safety technology, or a stylish piece of riding gear, the expo provides a first look at what will shape the future of off-road sports.
Conclusion – Why Should You Mark Your Calendar for September 2025?
The Sand Sport Super Show 2025, scheduled for September 19–21 at the OC Fair & Event Center, is set to deliver an unforgettable experience for off-road enthusiasts, families, sponsors, and exhibitors alike.
With over 300 vendors, industry-leading sponsors, interactive exhibits, and exclusive product launches, it is more than an expo it is the heartbeat of the sand sports community.
Whether you are passionate about high-performance vehicles, looking for the latest accessories, or simply wanting to immerse yourself in the off-road lifestyle, this event offers it all.
The countdown has begun, and for those who love the thrill of sand and dirt sports, Costa Mesa is the place to be this September.
FAQs About the Sand Sport Super Show 2025
Where will the Sand Sport Super Show 2025 be held?
It will be hosted at the OC Fair & Event Center in Costa Mesa, California.
What are the event dates and times?
The show runs from September 19–21, 2025, with evening hours on Friday and full-day schedules on Saturday and Sunday.
What types of vehicles can visitors expect to see?
The expo features UTVs, ATVs, sand rails, dune buggies, and custom off-road trucks.
Is the event family-friendly?
Yes, children are welcome, with free admission for kids under five and activities tailored for families.
How much do tickets cost?
Ticket prices range from $6 for children to $20 for adults, with discounts for military personnel and online buyers.
How can businesses participate?
Companies can apply to become exhibitors or sponsors through the official Sand Sport Super Show sales team at sales@bonnierevents.com.
What makes this expo unique compared to others?
Its combination of size, targeted audience, hands-on experiences, and community atmosphere makes it the most influential sand sports event in the world.
